Once, Yellow Pages was the best way to find the products and services you needed. Fast forward to the 90s, when the digital revolution sparked a race to establish search engine dominance. Now that the internet is the best way for consumers to find a business, companies need to have a proper online presence.
You don’t just need a website to compete in today’s marketplace, but more importantly, you need one that works. Whether you have the skills and time to work on a site yourself or not, you should be aware of these five easily avoidable user experience (UX) mistakes.
Having a Cluttered Site
Nobody wants to shop in a store where random products and clutter fill the shelves and aisles. Your website is no different. Your business’s website is often the first impression you make on consumers, so it must be clean, organized, and be easy to navigate.
Ignoring the Mobile Connection
Your website must look just as good on a smartphone as it does on a desktop. With over 2 billion smartphone users worldwide, your customers are ignoring sites that don’t translate to the small screen. In July 2018, Google changed its algorithm to prioritize mobile-friendly sites. So, if you want to be seen, you need to think about reaching searchers on their smartphones too.
Not Leveraging Google
Knowing how to work with Google’s changing algorithms is the best way to ensure your customers find you online. That means using strategies for search engine optimization (SEO), search engine marketing (SEM), and pay-per-click marketing (PPC). Ignore the tools and trends at your disposal, and your company risks falling out of the search engine results.
Using the Wrong Colors
Designers must use color on websites strategically. If your logo is yellow, then that color can appear in a block behind headers, but it should not be the dominant text color. Black backgrounds with grey text are also problematic because they are dark, creating a somber mood, and sometimes difficult to read. Color should emphasize, not detract. You want to inspire visitors with excitement and interest, and your color scheme should reflect those feelings.
Making Your Own Website
What’s an algorithm? What are keywords? What is SEO? These things are essential to the UX of your website. The best way to improve your customer’s online UX is to hire experts whose sole focus is web design. These professionals know the latest trends and can assess your business and goals to determine what style will work for you and your customers. Rely on the experts to create the user interface you need while you concentrate on the aspects of the business in which you excel.
It’s Easy to Avoid These Common Mistakes
Avoiding common UX website mistakes is easy. Simply call a web design company that has a proven track record of success. Don’t trust one of the most powerful tools you have to connect with your audience to anyone other than an expert.
When looking for a San Diego web design company with years of experience in creating the best online user experiences, call Storm Brain. We create designs that your customers will click on and enjoy.