Love them or hate them, millennials have big spending power – more than $200 billion worth, according to Forbes Magazine. So how exactly do you get through to this demographic exactly?
Based on the findings by Forbes, the key things to do include:
- Keeping the Conversation Flowing – When polls and interviews with millennials were completed, the finding revealed that the majority (around 62%), are likely to shop with brands that keep the conversation going on social media. Some may say this is superficial. However, social media interactions give users and brand a real chance to connect without any need to spend hours on the phone.
- Organic SEO and Growth – Study after study demonstrates that millennials tend to avoid brands that implement a pushy sales approach. When marketing messages go overboard, all that’s needed is a quick search on Google to read reviews about the brand. Claims can moreover be backed up instantly by verifying with other online users. But building a brand organically takes a lot of time and effort. To resolve, turn to an online marketing company such as Storm Brain.
- Social Influencers – Another way to tap into this demographic is to find or build a social influencer that aligns with your product or service. When a substantial following is amassed, product suggestions can be published on this platform. Though brand loyalty isn’t a given, the bulk of this demographic group appreciate companies that offer real value to society.
- Network Online – In addition to capitalizing on social media, it pays to network with leaders in your niche. This allows you to learn the ropes and even interact with audiences.
Build a Loyal Following Online
To get substantial marketing results, you need serious digital marketing on your side.
To consult with Storm Brain, call 1.866.778.6279.
