How Digital Marketing Agencies Use Big Data Jessica Benedict January 24, 2023

How Digital Marketing Agencies Use Big Data


Digital marketing is generally intriguing to both newcomers and experienced marketing professionals.

Primitive Marketing Trends

When television and radio advertising were the go-to methods of marketing in the past, keeping track of audience reach was limited. For the most part, cable and radio broadcasting networks could decipher the number of viewers, but there was no real schematic view of consumer behaviors.

Step into the Future – and Big Data is the Real Deal

Getting to the point of this article…

A digital marketing agency in San Diego, Storm Brain, like many other agencies today, leverages big data science to make the most out of your advertising dollars.

What does this mean exactly?

Whether you’re investing in SEO or PPC ads, the data and analytics we collect from these campaigns provide a graphic view of how customers are responding to marketing.

The data isn’t limited to one channel alone. As many of you know, most digital marketers use a combination of marketing channels that work in sync to bring the message home to potential customers.

As an example, a digital marketing firm in San Diego, Storm Brain, generally sets up tracking on websites, newsletters, and other digital publications – for a number of purposes. Many times, the analytics aggregated can even predict sales trends.

Big Data and Privacy

Some customers are concerned about privacy when browsing websites with tracking capabilities, and for good reason to boot.

To mitigate fears and to keep customers on your website, a privacy policy and terms of use should be set up – in order to inform potential customers about how personal data is used. A digital marketing agency, such as Storm Brain, can help you with this assignment if needed.

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Storm Brain is on a mission to help business owners and corporate marketing professionals thrive. Learn how we can take your online marketing to the next level, call 1.866.778.6279.

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