Bridging the retail and eCommerce experiences for multiple audiences.
DIG drip irrigation systems are sold to three unique audience segments, both B2B and B2C. The business managed an expansive catalog of products and individualized parts on a pre-existing outdated database.
We approached the project through the lens of a consumer looking to obtain resources and detailed product information without any preexisting brand knowledge. Migration of an expansive database within our updated UI/UX design framework was achieved through a systematic technical process.
The key to success from an architectural and business management standpoint was to create a new framework for product organization. Once established, visual design was expanded for the brand.