Premium CBD that guides you to a bolder lifestyle. A one-of-kind solution created for the active and wellness community.
strategy & Messaging
The business came to Storm Brain during initial product research and development, in need of a full brand strategy and go to market product launch. This included product naming, package design, brand identity and strategy and messaging, creative art direction, eCommerce website design and development, and digital marketing services. This included SEO and email marketing.
Our journey began by taking a deep dive in the competitive landscape of CBD and providing a comprehensive competitive marketing analysis and consumer insight research which guided the brand strategy positioning focused on segmented target audiences. Scope of the project work included everything from brand naming, art direction and creative, as well as Shopify development, and ongoing digital marketing campaign management. The result, a product launch with successful distribution and brand acquisition.
The product line requires a lot of education to consumers, and our brand strategy included education and awareness. An expansive educational resource center was built as part of the shop. The eCommerce platform was built for conversion and product education.