Beauty & Beyond stormbraindev April 15, 2022
Shopify Web Development
Shopify Ecommerce Brand
Shopify Web Development
Enhanced brand strategy, UX design and Shopify development for lash enthusiasts.
CLIENT: HOUSE OF LASHES
FOCUS: ECOMMERCE / SHOPIFY
Bridging the brand from eCommerce to retail experiences.
Services
visual
art direction
BRAND STRATEGY
UI/UX EXPERIENCE DESIGN
WEBSITE DEVELOPMENT
SEO OPTIMIZATION
CONVERSION RATE OPTIMIZATION
maintenance
& support
The Challenge

Products are sold in national retail outlets nationwide, and the brand wanted to enhance the brand strategy and design presentation to highlight education, brand promises and culture, and significantly improve site speed, conversion, and overall performance. The existing site lacked personality, intuitive user experience and store organization.

The Approach

Leading an interactive and extensive brand strategy, messaging, and competitive analysis, we found visual art direction through key factors in the brand value and position in the market. A new position, tone and visual direction was established through UI/UX design enhancements throughout a full rebuild of the brand. Development features include a lash quiz, expanded interactive educational resources, look book and media features and implementation of a subscription business model. The organization of the shop allows for search, filter, shop categories and more. Strategically the website offers customers features they can’t experience in a retail experience.

Shopify Web Development
An eCommerce redesign to enhance brand experience and progress product education.
Bridging the brand from eCommerce to retail experiences.

As part of its brand evolution, the House of Lashes eCommerce transformation provides a shopping and learning experience unlike any other industry stakeholder. The customer journey and experience combine culture with product education to inspire new and loyal enthusiasts.

Storm Brain is a pleasure to work with. They are proactive, helpful, organized and extremely strategic. We have a small internal team so having them become a part of our team, seamlessly, has made things easy.
MOLLY MONTGOMERY
Shopify Web Development
explore 
more 
projects
.
Hire Us
 WORK WITH US 
NOW, THAT'S SOME SMART THINKING.
[contact-form-7 id="2265"]
Name(Required)
Business Classification
What are you looking for?
Max. file size: 250 MB.
Newsletter