Bridging the brand from eCommerce to retail experiences.
Products are sold in national retail outlets nationwide, and the brand wanted to enhance the brand strategy and design presentation to highlight education, brand promises and culture, and significantly improve site speed, conversion, and overall performance. The existing site lacked personality, intuitive user experience and store organization.
Leading an interactive and extensive brand strategy, messaging, and competitive analysis, we found visual art direction through key factors in the brand value and position in the market. A new position, tone and visual direction was established through UI/UX design enhancements throughout a full rebuild of the brand. Development features include a lash quiz, expanded interactive educational resources, look book and media features and implementation of a subscription business model. The organization of the shop allows for search, filter, shop categories and more. Strategically the website offers customers features they can’t experience in a retail experience.
As part of its brand evolution, the House of Lashes eCommerce transformation provides a shopping and learning experience unlike any other industry stakeholder. The customer journey and experience combine culture with product education to inspire new and loyal enthusiasts.