An interactive calculator and brand showcase for sustainability professionals.
The brand had a basic business website that offered a visually appealing presentation but lacked substantial content or user experiences for the target audience. Speaking to brand product developers, sustainability formulators, and the biotechnology community at large, required a presentation that was both interactive with enhanced design and functionality, and a comprehensive approach to messaging and content presentation to appeal to the multiple target audiences. Additionally, the brand wanted to improve its reach and brand awareness among the science and personal care professional communities. Marketing strategies to date had been limited and primarily managed in person through direct business development tactics.
The team conducted an industry competitive analysis and created a site map and structure for the website that was comprehensive, to encompass product specifications, education, news, information about the corporation, and an interactive sustainability calculator to offer formulators a visual simulation of their savings associated to the use of the product.
This created an immersive digital experience for sustainability product developers, corporate marketing teams, and personal care brand creators.
Social media content strategies and LinkedIn paid ad management, allowed our team to reach new audiences and continue to drive visibility to the brand through new outlets, assisting the business development efforts. Ongoing maintenance and support is also provided to the team with graphic design, brand strategy, paid ad management, and website maintenance and support. The projects won multiple ADDY awards in two categories.