Every business owner who wants to build a strong virtual brand starts off with online marketing. The path you choose, however, determines the time it takes to see results.
Rookie entrepreneurs have two pathways to choose from, which is either doing it alone or working with an experienced search engine marketing firm in San Diego, that knows the ropes.
The latter of the two is a proven way to expedite the process and gain lasting online visibility.
In this post, we introduce new online entrepreneurs to two important terms with which to get acquainted. These are “SEO” and “SEM”.
What Is the Difference Between SEO and SEM? SEO or search engine optimization falls under the giant umbrella of search engine marketing (SEM).
The goal of both channels of marketing is to reach the top of search engine results, including Google, Yahoo, or MSN, for example.
SEO marketers use a variety of unpaid channels to help clients get to the top of search engine results.
Search engine marketing, on the other hand, goes a step further by utilizing paid advertising to get faster results.
Example of SEM
Type “dentists in San Diego” in your Google Search bar. When the results show up on the page, you will notice the top four results list “Ad” on the left of the text. These are examples of SEM or paid advertising.
Why Every Company Needs SEO
SEO is a fundamental part of every successful online business.
It’s a more sustainable way to bring free traffic to your website.
A credible search engine marketing firm, such as Storm Brain, can help you clarify the best channels to spend your online marketing dollars based on what it is you want to achieve.
Whether you need help with managing Google AdWords or prefer SEO strategies that build up with time, Storm Brain can help.
The Take-Home Message
Thanks to the internet, it’s easy to set up a new business and reach audiences worldwide.
The difficulty comes in knowing which direction to turn in order to get more visitors to your website.
Storm Brain executives have been working with online businesses since the dawn of the internet, and have helped countless small business owners in San Diego navigate the ever-changing laws of SEO.
Consult our search engine marketing firm in San Diego to design an SEM or SEO plan for your business. To discuss the details, call 1.866.778.6279.