Should You Hire In-House or a Digital Marketing Agency? Allen Banick July 7, 2022

Should You Hire In-House or a Digital Marketing Agency?


Businesses today who want to thrive, and not just survive, may be considering hiring an in-house digital marketer or agency. There are some key differences between the two, one mainly being the higher cost of signing an in-house marketing manager.

According to a corporate company review site, Glassdoor, the national average salary of internet marketing specialists is $49,000. In San Diego, California, where the cost of living is exponentially higher, a top-of-the-line internet marketer would cost you somewhere around $73K, according to Glassdoor.

Digital Marketing Firms Cost Less

Digital marketing firms’ prices are usually significantly less. While each agency’s cost varies, most bill by the hour or project. If you were to book a digital marketing consultant in San Diego for a comprehensive online marketing strategy, the monthly retainer for such 12-month contracts ranges from a few hundred dollars to upwards of $5000. Most seasoned agencies, such as Storm Brain, work with small business budgets and customize plans to leverage the investment for a bigger ROI. In online marketing terms, this ROI translates to more leads, more sales, and more profits.

Digital Marketing Firms Collaborate in Real Time

Inarguably, an in-house online marketing specialist presents some unique benefits for companies. For example, the specialist will have an opportunity to get to know your product or service in-depth as well as collaborate with other teammates in real time. With the advancements in technology getting better every day, platforms like Skype, Google Hangouts, or GoToMeeting, also make it possible for digital marketing firms to become well-acquainted with your company’s offerings. Moreover, real-time meetings can be scheduled remotely to review the small business analytics.

Digital Marketing Firms Offer Consistent Delivery

Another consideration that San Diego businesses must factor in is the high chance of turnover rates. What if the new hire puts in a letter of resignation in the middle of a campaign? With job hopping becoming a trend for millennials and boomers alike, getting a replacement in a two-week window could negatively affect an online marketing plan-of-action.

Digital Marketing Firms Offer Five Services for the Price of One

Reputable and long-standing firms such as Storm Brain present one main advantage that one in-house hire would find hard to duplicate. This is five services for the price of one. Storm Brain, for example, features a network of five-star online gurus comprising of:

  • Copywriters
  • Graphic Designers
  • Marketing Analysts
  • SEO Specialists
  • Social Media Managers

Ultimately, San Diego firms that go with an agency vs. an in-house hire get the opportunity to tap into a pool of talented specialists who are great at what they do. When you look at it from this angle, the cost savings are even more profound.

Digital Marketing Firms Invest in Tools of the Trade

Lastly, San Diego businesses weighing the decision to recruit an onsite digital marketing consultant should also assess the costs of trade tools. Think analytical tools, graphic design software, monthly reporting databases, and more. With an agency like Storm Brain by your side, these added costs are null and void.

Take Digital Marketing Off the Ground

If you’re ready to experience a breakthrough in sales leads and profits, turn to online marketing authority, Storm Brain.

Our team of digital marketing consultants conducts an in-depth analysis of your San Diego business, then formulate a plan of action tailored to meet your budget and goals.

Start today by calling +1.866.778.6279 

Sources: Glassdoor

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