Tracking the Success and Impact of Your Website Redesign: The Essential KPIs Storm Brain October 26, 2023

Tracking the Success and Impact of Your Website Redesign: The Essential KPIs


A website redesign is a transformative journey that can elevate your online presence and drive significant growth for your business. To fully understand the success and impact of your redesign efforts, tracking the right key performance indicators (KPIs) is vital. These essential metrics will provide valuable insights into user behavior, engagement, and conversion rates, enabling data-driven decision-making for ongoing optimization. In this blog post, we will explore the essential KPIs you should track following your website redesign to evaluate its effectiveness and drive continuous improvement. Join us on this performance assessment journey as we uncover the keys to tracking your website redesign success.

The Significance of KPIs in Evaluating Website Redesign Success

Embracing a data-driven approach is essential when evaluating the success of your website redesign. Clearly defining your objectives and goals for the redesign allows you to align the chosen KPIs with your desired outcomes, ensuring that you track the most relevant metrics for your business.


When setting KPIs, consider the specific objectives of your website redesign. Are you aiming to increase lead generation, boost online sales, or enhance brand visibility? Defining clear, measurable, and achievable goals is essential for meaningful performance assessment.

Website Traffic and User Engagement Metrics

Website traffic and user engagement are foundational indicators of your redesign’s impact. Analyze the overall website traffic and changes post-redesign to determine the effectiveness of your marketing efforts in attracting visitors.

Use tools like Google Analytics to track KPIs such as bounce rates, time on page, and pages per session to gauge user engagement and interest in your content. Understanding how users interact with your website can provide valuable insights into the effectiveness of your redesign elements and content strategy.

Conversion Rates and Goal Completions

At the heart of your redesign’s success is its ability to drive conversions. Monitor KPIs for various website goals, such as form submissions, purchases, or lead generation. Comparing post-redesign conversion rates with pre-redesign benchmarks gives you a clear view of the improvement achieved through your redesign efforts.

Identify the key conversion points on your website and analyze the user journey leading to those goals. A well-designed website should facilitate smooth and intuitive navigation, leading users towards desired actions.

Mobile Responsiveness and User Experience Metrics

In today’s mobile-centric world, ensuring a seamless mobile experience is crucial. Evaluate mobile traffic and performance after the redesign to ensure your site caters effectively to mobile users.

Use mobile-friendly testing tools to assess how your website appears and functions on different mobile devices. Measure KPIs such as page load times and mobile responsiveness to identify areas for improvement in user experience. Gathering user feedback and analyzing post-redesign usability metrics help uncover potential pain points and areas of enhancement.

SEO Performance and Organic Search Traffic

A website redesign can significantly impact your organic search visibility. Assess changes in organic search traffic and keyword rankings post-redesign to gauge the effectiveness of your SEO strategies.

Conduct a thorough SEO audit to identify any potential issues that may affect your website’s search engine rankings. Monitor KPIs like click-through rates from search engine results pages (SERPs) to understand the impact of your redesign on search visibility. Evaluating overall SEO performance allows you to optimize on-page elements for better search engine rankings.

User Behavior and Heatmap Analysis

Heatmap tools offer valuable insights into user behavior on your redesigned website. Visualize user interactions, identify popular sections, and understand how users navigate through your site. The data from heatmap analysis provides actionable insights to optimize user experience and achieve your conversion goals.

Identify any usability issues, such as non-clickable elements or confusing navigation paths, that may hinder a seamless user experience. Heatmaps can also reveal areas of interest where users spend more time, allowing you to optimize those sections for better engagement.

A/B Testing and Conversion Rate Optimization (CRO)

Implementing A/B tests allows you to compare different design elements and layouts to identify high-performing variations. Analyzing A/B test results uncovers opportunities for conversion rate optimization (CRO) and helps you optimize your website for better results.

A/B testing can be applied to various elements, such as calls-to-action, forms, headlines, and color schemes. By identifying the most effective variations, you can continuously refine your website design to maximize conversions.

Social Media Engagement and Referral Traffic

Social media plays a significant role in driving traffic to your website. Monitor KPIs like changes in social media engagement and post-redesign reach to understand the impact of your redesign on social media users.

Track referral traffic from social media channels to your redesigned website to determine which platforms are generating the most interest and engagement. Leverage social media analytics to optimize your content and social media strategy for better website traffic.

Customer Feedback and Satisfaction Metrics

Collecting customer feedback through surveys and post-redesign reviews allows you to understand how users perceive your redesigned website. Assess KPIs like customer satisfaction scores to identify areas for enhancement and improvement.

Reach out to your target audience for feedback on their experience with the new website design. Use this feedback to address any pain points and make necessary improvements.

By closely tracking these essential KPIs after your website redesign, including having a baseline set of metrics to compare against, you gain valuable insights into your site’s performance, user engagement, and conversion rates. Armed with this data, you can make informed decisions to drive continuous improvement and ensure your website remains at its best, engaging visitors and achieving your business goals.

Remember, a successful website redesign is an ongoing process, and regular assessment using these essential KPIs, along with a baseline comparison, will help you stay ahead in the digital landscape. Whether you have revamped your website design, migrated to WordPress, or transitioned to Shopify, these KPIs will guide your optimization efforts and ensure your online success.

Essential KPIs for Website Redesign Checklist:
1. Website Traffic
2. Bounce Rate
3. Bounce Rate
4. Pages per Session
5. Conversion Rates
6. Goal Completions
7. Mobile Responsiveness
8. Page Load Times
9. Organic Search Traffic
10. Click-through Rates (CTR)
11. User Behavior
12. Heatmap Analysis
13. A/B Test Results
14. Social Media Engagement
15. Referral Traffic
16. Customer Feedback
17. Customer Satisfaction Scores
18. Website Performance
19. Technical Metrics
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