We are familiar with the word eCommerce and hear the word being dropped all over the digital world. But what is an eCommerce website and how does it work? eCommerce does much of the same as traditional physical retail. However, the fact that it operates digitally introduces some unique business elements. Here is how eCommerce works and a quick guide to building eCommerce websites that attracts profits and repeat business.
What Is an eCommerce Website?
eCommerce, also known as electronic commerce or eBusiness, is simply the process of buying and selling goods and services over the internet. Virtually every online shopping website – big or small – follows this structure. Any site where you can obtain items for sale over the internet is considered an eCommerce website. Users can purchase items, and arrange for delivery and payments on the same site without the need to call a person to help assist them with their order. When you start learning how to create eCommerce website content, you’ll find that it’s a bit more complicated to put up an online store compared to an ordinary website because of the features and design elements that this type of website requires.
How to Build an eCommerce Website?
There are two ways to build eCommerce websites: one is to plan out what you want to see on your website and then get a professional website developer to handle the project for you. The other way is to use a free eCommerce website builder. There is no right or wrong way of building an online store. It all depends on your budget and how much time you are willing to spend on this task.
Types of eCommerce Websites
- Business-to-Consumer (B2C): Electronic exchanges of goods and services between businesses and consumers – the end-users.
- Business-to-Business (B2B): Electronic exchanges of goods and services between businesses.
- Consumer-to-Business (C2B): Electronic exchanges of goods and services where people offer items or services to businesses.
- Consumer-to-Consumer (C2C): Electronic exchanges of goods and services between buyers, normally through a third party.
- Consumer-to-Administration (C2A): Electronic exchanges when a consumer sells goods and services to people and public organizations.
- Business-to-Administration (B2A): Electronic exchanges of products and services between organizations and public administrations.
Type of Content Displayed
There are certain tips you should keep in mind when building your business website, and the same applies for building an eCommerce site. When it comes to building eCommerce websites, there are best practices that you must take note of to ensure the success of your new business idea.
The first step is to make sure that you’re using high-quality product images to help users decide whether or not your product is suitable for their needs. If you can add action shots or photos of the products being used, that will be really helpful. You also want to provide detailed product descriptions to help users make informed decisions about your product. Finally, always prioritize user experience to make it easy for your potential customers to complete purchases with just a few clicks. The information they are looking for should also be readily available on your website. Also, provide updated contact details so they know who to contact if they get stuck while putting in an order on your website or if they have product-related queries.
The other things you should consider when creating your eCommerce website are web design, online marketing, payments and shipping, and inventory management. The E-commerce business has many moving parts. To be successful, it is necessary for you to manage each one of them skillfully.
The Storm Brain team is standing by to deliver an eCommerce website that stands out for all the right reasons and sells your product or services with ease.