Why Your Small Business Needs a Social Media Strategy Brady Johnson May 26, 2022

Why Your Small Business Needs a Social Media Strategy


“Our company doesn’t have the type of products that work for social media.”

“Our receptionist can put up some Facebook posts for us.”

“Social media agency? We’ve gone this long without one.”

Do any of those phrases sound familiar? Small business owners that uttered those words see social media as a millennial phase for selling makeup and posting fancy photos of food. And they couldn’t be more wrong.

Social media is sticking around, and when used correctly, it is a powerful marketing tool that can boost any product or service. After all, if your customers are on social media, shouldn’t you with there too?

Why Does My Small Business Need Social Media?

On social media, it doesn’t matter if you are a massive corporation with a big advertising budget or a solo entrepreneur with a home office. Social platforms give everyone the opportunity to reach a worldwide audience and reap the same rewards, which makes it the perfect tool for small businesses.

As of 2018, 77 percent of Americans are on social media. That figure includes practically every age demographic, which means your customers are on social media. Remember, it’s not just your current customers you want to engage, but you could be targeting peripheral audiences on social media as well. A storefront may work for a generation of your customers, but social media will get the next generation to your doors.

Why Do I Need a Social Media Strategy?

There are more than 60 social media sites in operation. Only a handful will be relevant for your brand. Without a social media strategy, you waste time and money haphazardly posting to whichever site is trending. For example, a photographer is best served by Instagram while a consulting agency does well on Facebook or LinkedIn. You need to understand how your business will do on a few sites and how to craft your content so that your prospects become interested.

Additionally, when it comes time to spend a little money on social media advertising, you need a strategy that results in a good ROI with methods to track how your campaigns are progressing.

Why Do I Need a Social Media Advertising Agency?

As a small business owner, you’re wearing a few hats already. The best way to get social media marketing results that work is to hire an agency. Your social media marketing agency knows which sites work best for your brand, what kind of posts are trending, which hashtags will drive web traffic your way, and which sites deserve your marketing dollars for ads.

Remember, you don’t have to be a big corporation with a massive marketing budget. Social media is one of the best things to happen to small businesses. It has catapulted many fledgling companies from the home office to worldwide recognition.

Storm Brain provides social media services in San Diego for small businesses just like yours. Success with social media advertising is not luck; it’s a strategy. We have the experience to customize a plan for you and your brand.

Whether you are just getting started, overhauling your current social media presence or looking to take your social media to the next level, we can help you!

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