Tea Magic stormbraindev April 20, 2022
Ecommerce Web Development
Shopify Design & Development
Shopify Web Development
Accelerating customer acquisition and expanding the existing reach of a premier tea brand.
CLIENT: MAGIC HOUR TEA
FOCUS: SHOPIFY WEB DEVELOPMENT & DESIGN
It’s Teatime. eCommerce that showcases a brand meant to inspire while driving conversions with paid search.
Services
UI/UX EXPERIENCE DESIGN
WEBSITE DEVELOPMENT
SEO OPTIMIZATION
PAID MEDIA PPC
CONVERSION RATE OPTIMIZATION
MAINTENANCE SUPPORT
The Challenge

Magic Hour Tea products are unlike any other. Repeat customers are brand loyalists and recurring sales drive the business. For accelerated growth the brand needed to focus on brand awareness and significant improvements to initial customer acquisition. Performance on ad channels had waivered and reporting was inaccurate including the double counting of conversions, with very dated practices missing key campaign types and features.

The Approach

Website improvements were made through conversion rate optimization and content structure improvements including menu navigation and page speed optimization. Expansive UI/UX design improvements were made for landing pages dedicated to product education that support product use claims. Through competitive analysis and extensive multiple campaign type builds, the ad spend was responsibly scaled which improved overall return on ad spend and conversion rates. Ad management includes test, display, ad extensions, custom audience creation, retargeting dynamic search and YouTube Ads just to name a few.

The Magic Hour experience is built around key objectives, improving product education through connective brand culture, enriching product discovery and intuitive user journeys.
Empowering Customer Growth

Paid media successes include 440% increased efficiency and 575% increased paid search conversion rate. Channels managed by Storm Brain are the most efficient and profit producing digital strategies for the business to date.

The project we gave them was quite tedious as it involved moving a highly customized website over to a new hosting platform, but they did a great job and were very easy to work with along the way. They did a beautiful redesign of the frontend of the website as well, and we love how it turned out.
ERIC LEVY
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